The advancement and development of technology affects people and the people living in them. A good example of the change technology has brought about in the social structure is the ongoing Westernization of the Middle East and other countries around the world. Although the Western Roman Empire was divided into many countries, it is important to know that the Westernization of connections and exchanges between these countries took place in this era. Technological progress in Europe has led to the expansion of trade, transport and communication with other countries abroad. As Europe developed, it was easy to influence and control the underdeveloped countries.
It is important to know from this research that technology is impacting people’s lives and management teams. Technology can also facilitate the production of many products and media etc. It can make it easier to change the message sent by it, which can lead to bias.
Two theories provide insight into the impact of social media technology. The theory of technological determinism emerges in the work of Harold Adams Innis and Marshall McLuhan of the Toronto School and is one of the most important theories discussed. Identifying technology recognizes that technology changes society’s culture and political institutions in society (Comor 2010).
It works as a content-friendly medium according to Innis media (Comor 2010). For example, a print newspaper is a media in its own right, and content posted from it is considered a separate entity. This is why Innis describes the power of power to control society. As advances in technology improved the distribution and management of news and information, media managers gained freedom of information. The board controls what information is sent to the audience and manages political and social organizations.
Harold Adams Innis influenced Marshall McLuhan, who developed his work on technological decision making. According to McLuhan, social media technology is changing social beliefs. For example, the rise of television and other visual media enabled the circulation of information throughout the country. Technical training requires the creation of materials that can be used in construction and road improvement (Comor 2010, 2010). Through the development of infrastructure, many countries can connect and work in related jobs, like the work above for European and Middle Eastern countries.
The media technology used affects what the audience receives. Because people in power are the ones who decide what information is out there, they directly influence and spread beliefs in society.
An example of technological decision making involves using the media to disseminate political ideas to people. Because most people interact online, it’s easy to spread knowledge about certain policies and support their beliefs. By demonstrating the leader’s good qualities, persuade the crowd to believe them and make decisions for them.
Appointing leaders can be unfair because only the best are mentioned, even if they are negative and cannot be done. This document shows how easily media managers can control the content they publish and publish their opinions.
The theory of critical analysis, developed by Walter Benjamin and adopted by the Frankfurt School, talks about the impact of examining the truth and the uniqueness of art. Walter Benjamin explains that technology allows for the reproduction of artistic images (Benjamin 2008). Because artifacts and other things are hard to find, most people tend to make copies of these things.
While there are some similarities between the artworks, the reproductions lack the original feel of the original artwork. Museums that display art help make art matter. However, displaying artifacts on the screen reduces the actual need.
According to Benjamin, technological progress should create more printed material. For example, interpretation of spoken words can change the original information provided (Benjamin 2008).
Printing multiple copies allows to change the meaning of the message or the message for the audience. Benjamin’s theory shows that due to the ease of changing the boss, media management can easily change the information they provide, thereby creating a professional and powerful in the community. While some of the art may have lost its originality, Benjamin recognized the benefits of technology. One of its advantages is that the works in the museum are accessible to everyone, as well as providing social progress.
A good example of how technology can cause aura disruption is the image of an old social artifact.
It is difficult to understand this show as the audience cannot feel the atmosphere of the past. Due to the advent of photography it is impossible to record things like wood carvings, ornaments or even pottery. Most people will take photos similar to the above. However, with the use of technology, the spread of information among countries has become easier. Even if it loses its image, creativity can improve relations between countries and make the world a global village.
In this case study, technologies increase the evolution of business methods and other means of communication, showing that the process of reproduction or restoration will have a good effect for people.
Understanding these theories is important for all communication scientists and anthropologists. By understanding the impact of technology on communication and media, people can better understand the history of art. For example, people may go to museums or other historical places to hear and experience different artifacts. This information can also help people understand how powerfully they use the media to spread their beliefs.
By understanding these thoughts, it can easily help improve relationships and reduce the negative impact of technology, social media, and communication issues.
