Luxury carmaker Jaguar Land Rover plans to turn into an all-electric brand by 2025. To meet this goal, they will end their current product range, keeping only one model with an internal combustion engine. By the end of 2024, premium models like the XE, XF sedan, XF Waggon, F-Type, E-Pace, and I-Pace will no longer be available, according to many reports. The tech-loaded F-Pace model will continue to be sold. It starts at Rs 72.90 lakh (ex-showroom). However, it won’t last long, as it will be phased out before Jaguar’s first electric vehicle arrives.
Commenting on the soon-to-be-discontinued models, Jaguar CEO Adrian Mardell said the company made little to no profit from them. Jaguar’s upcoming electric vehicles are expected to lead the EV segment, aiming for annual sales of at least 50,000 units. They will be developed using the long-wheelbase Jaguar Electric Architecture (JEA) platform. These new EVs will feature advanced technology, including fast charging, rear-wheel steering, all-wheel drive, and impressive range. The first model is expected to be priced at $130,000 (about Rs. 1 crore). Big SUVs are also part of the plan. Jaguar is likely to unveil a concept car later this year, but no official details have been released yet.
Jaguar is expected to reveal a concept car later this year, giving a glimpse into their electric future. The first production model is rumoured to be a high-end Gran Tourer EV, priced above $130,000 (over INR 1 crore). There are also plans for a large electric SUV. This news is surprising, as some rivals, like Mercedes-Benz and Cadillac, have reconsidered going fully electric by 2030 due to poor EV sales. However, Jaguar seems determined to carve a new path in the luxury electric car market. The only Jaguar to survive this transition is the F-Pace SUV, the brand’s best-selling model. It will stay in production while the rest of the lineup is phased out. How long it will last remains uncertain, but it may be sold alongside Jaguar’s new electric cars for a few months.