Ramkripa Ananthan is a notable figure in the automotive industry, renowned for her groundbreaking designs that have transformed the SUV sector, particularly at Mahindra. With her innovative and daring approach to design, she has established herself as a trailblazer in the field, leaving an indelible mark on iconic models like the Mahindra Thar, XUV 700, and Scorpio, earning widespread acclaim and recognition along the way.
Ananthan’s journey into the automotive world began with her exceptional talents and dedication to her craft. She completed her Mechanical Engineering degree from Birla Institute of Technology and later pursued a Master of Design programme at IIT Bombay, laying the foundation for her illustrious career. In 1997, Ananthan embarked on her career at Mahindra and Mahindra Limited as an interior designer.
Over the years, she climbed the ranks, eventually becoming the Head of Design in 2005. It was in this pivotal role that she left an indelible mark on Mahindra’s lineup, spearheading the design of successful vehicles like the XUV 500 SUV. Her work on well-known models like the Mahindra Thar serves as a perfect example of Ananthan’s contributions to Mahindra’s lineup. Her innovative design philosophy infused rugged charm and versatility into these vehicles, resonating with consumers across demographics and solidifying their popularity.
Transition to KRUX Studio
After nearly a decade at Mahindra, Ananthan embarked on a new chapter by founding her own design studio, KRUX Studio. Here, she unveiled projects like the Two2 micro-mobility concept vehicle, showcasing her commitment to sustainable design practices and innovation.
Role at Ola Electric
Ananthan’s journey took another significant turn with her appointment as the Head of Design at Ola Electric. Tasked with overseeing both two-wheeler and four-wheeler divisions, she brings her wealth of experience and visionary leadership to the burgeoning electric vehicle market.
Ramkripa Ananthan’s enduring influence in the automotive realm is a testament to her innovative spirit and unwavering dedication. As she continues to push boundaries and redefine industry standards, her legacy as a pioneering designer only grows stronger, shaping the future of mobility. Ramkripa Ananthan’s remarkable journey from her early days at Mahindra to her current position at Ola Electric underscores her profound impact on the automotive industry. Her innovative designs and visionary leadership have not only shaped iconic models but also paved the way for sustainable mobility solutions, leaving an indelible mark on the industry
